RICH IN TIME is Jack Pine's first new single with Jack Pine and The Fire since nominations at the 2019 JUNO Awards and 2018 CFMA Awards in Calgary, AB. RICH IN TIME was created with inspiration from genuine financial and career anxiety as he trudged deeper into the annals of the independent music industry. The fresh single is a new millennial folk anthem that will see a digital release to online streaming and downloading platforms on Friday, April 24th, 2020. A theatrical music video by Alain Ouellette will follow.
Polished by JUNO and Grammy winning Mastering Engineer Philip Shaw Bova, Jack Pine likes to refer to his self-produced new single as “anthemic slacker-folk”. RICH IN TIME has a laid back country-folk groove and an old-school meets new-school sensibility that’s come to become synonymous with Jack Pine and The Fire’s always-acoustic Alt-Folk sound.
RICH IN TIME's lighthearted lyrics compare the DIY attitude of the widening gig economy to that of the nuclear family mindset and job security of previous generations. Jack had hoped that the song would appeal to millennial slackers and entrepreneurs alike while playfully jabbing at the boomer set, but with recent pandemic isolation measures the song’s simple message now speaks more widely to the dreams and fears of a suddenly insecure working class:
Do what you love and you’ll always be RICH IN TIME!